Sunday, November 4, 2007

Google Microsoft and OpenSocial

Finally it was Google. Since the initial days of internet social networking, people, specially developers, had been waiting for someone to do this. Although Facebook has already opened up its interface for the developers to develop applications, the interface was pretty much confined in the Facebook domain. Todays people use multiple social networking sites and want single, uniform interface to all of them. This idea was also a part of the foregoing Web 2.0 potboiler.

I closely follow the blogs of Alexander van Elsas, a very good analyzer and critic of Web 2.0 user requirements. According to his latest blogs, just before Google announced the launch of OpenSocial (Read the Kamla Bhatt blog and the links there, for details on OpenSocial), Google was the only one who could have done this. Google, with all its weaponry, was perfectly placed to make their interfaces open and still make some sense out of it. But the million dollar question here will be - Why?

From a bird's eye view it appears that Google is trying to push Facebook down. Or say trying to capture the social networking market base before Facebook throws its final arrow. But a little look into the size and potential of the two companies current state will tell that Google will never even consider Facebook as a rival. Although Facebook is rating himself in billions of dollars, their self pricing is heavily criticized as overpricing. Facebook rival is MySpace, who has already joined the Google camp by participating in OpenSocial (The other partners are Hi5, Friendster, iLike, LinkedIn etc..).

I believe Google is aiming on the market potential of Microsoft. Recently there was news that Google is approaching a number of big service providers, including Verizon, for pushing their mobile phone software package, gPhone, on their mobile handsets. This is in direct conflict with Microsoft's interest, who also has a huge business in the same domain.

The launch on OpenSocial is also a somewhat direct attack on Microsoft's business. Lately Microsoft has invested heavily on Facebook. It paid $240 million for a stake that values Facebook at an astounding 150 times of it's revenue - $15 billion dollars. Now, with the launch of OpenSocial, Microsoft will definitely reevaluate their Facebook costs and I don't think they will feel very complacent.

Microsoft also struck a deal to provide advertising to Facebook, through adCenter. But this was after loosing to Google for the ad deal with MySpace.

So far it has been cat-n-mouse game for both the companies and the launch of OpenSocial was just a little Google bite on Microsoft's back. Lets wait and see how Microsoft and Facebook respond to it.

Powered by ScribeFire.


Anonymous said...

This article arrived in a well timed passion! I can't believe it. I had been looking online for Email Templates. You did a really good job and yes i thoroughly agree that any template could make or break your internet business. Well Done!

Look into my website: Email templates Design

Anonymous said...

An execllent post! Just thinking if anybody has any any links or screenshots of excellent Email Templates used?
It certainly is good to see templates, another thing to
see examples to benchmark as good communication. Would be desperate to see any

Also visit my web-site :: Email Newsletter Templates

Anonymous said...

It's a pity you don't have a donate button! I'd definitely donate to this fantastic blog! I suppose for now i'll settle for book-marking and
adding your RSS feed to my Google account. I look forward to brand new updates and will share this site
with my Facebook group. Chat soon!

Stop by my blog post: outlook 2010 email templates

Anonymous said...

For one thing, these units are completely eco-friendly, relying on nothing more than the power
of super-heated steam to loosen and remove different kinds of stains
and deposits. As can be seen from the above applications, cleaners of this
type have a wide variety of uses. It mainly features two roller brushes that can sweep the dirt on tight spaces like upholstery, kitchen and car.

Feel free to surf to my web page dyson dc17 (

Anonymous said...

Greate post. Keep posting such kind of info on your site.
Im really impressed by your site.
Hello there, You've done a great job. I will definitely digg it and individually suggest to my friends. I'm confident they will be benefited from this site.

Stop by my homepage; targeted email marketing

Anonymous said...

I want to to thank you for this wonderful read!! I absolutely enjoyed every little bit of it.
I have you book-marked to check out new things you post…

My page ... email wedding invitation templates

Anonymous said...

Howdy! This post couldn't be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this write-up to him. Fairly certain he will have a good read. Many thanks for sharing!

Here is my page: just Click